The role
- COMP
- $200K - $400K
- EQUITY
- 0.15% - 0.50% equity.
- LOCATION
- UK · Europe · Canada
- WORKPLACE
- Remote
- EXPERIENCE
- 5 - 15 years
- VISA
- None
- INDUSTRY
- Healthcare, AI, Consumer
/roles — ROLE_300
Product Growth Lead (Referrals & Viral Loops)
Profitable, rapidly scaling AI-driven telehealth company serving a large and growing patient base in Europe
The company
Profitable, fast-scaling consumer health company that uses AI to deliver online prescribing and treatment, with a large and quickly growing patient base in the UK and ambitions across Europe.
- TEAM
- 100+ people
- FOUNDED
- 2021
- BACKING
- backed by Y Combinator
JD — the work
About the role
You would take an existing referral program and turn it into a genuine viral growth engine at a profitable consumer health company that is scaling very quickly. The role owns the whole product growth function, from referrals and invite loops to sharing, gifting and new viral mechanics, and leads a compact group of designers and engineers running experiments daily. You would work with the CEO and the heads of growth, product and engineering as the customer base grows by orders of magnitude over the next few years.
What you'll do
- Rebuild the current referral program so it becomes a viral engine, aiming for a multi-fold lift in 30-day K-factor
- Lead a compact team of designers and engineers, testing new referral and loop mechanics every day
- Cover every growth lever in the product, including invites, gifting, sharing, freemium offers and user-generated content
- Partner with the CEO and leaders in growth, product and engineering to grow organic sign-ups
- Set up and own measurement of loop performance, referral conversion and viral coefficient, down to fine detail
- Expand your remit over time to every product surface that drives viral growth
What they're looking for
- 5+ years designing referral systems and viral loops for fast-growing consumer products
- Personally built a referral program that produced substantial organic growth at a major consumer brand during its hypergrowth years
- A senior growth operator with exacting standards for measurement and the stamina to ship every day
Nice to have
- You have started your own consumer or social app that spread virally